In this age of concern with "carbon footprint" and "localism" what better way to find suppliers and clients than attending networking groups locally? Business networking is not an opportunity to hard sell though; if you approach networking with the intent to do nothing more than sell to the people in the room, you will almost certainly go away disappointed. Networking is about building longterm contacts and friendships. It is said that up to 70 per cent of business is done by word of mouth referral these days - so attend as many network events as you can!
There are many ways to network, from annual membership and lock-outs to free to attend and drop-ins. Many of the groups are run on a franchise basis and if you are the local organiser it can provide you with great opportunities to market your company to a wide network of local businesses.
You will find that most attendees at these events come from SMEs, however, you should never think that you are only promoting yourself to the person in the room. You never know to whom they are connected - it is very often this third party referral that is the most valuable contact.
To get the most out of your networking try to find events where you feel comfortable; you will be more relaxed and more likely to create positive contacts. If you find yourself standing alone, look for a friendly face or a group of people you can join. Everyone is open to be approached at these events so don't feel shy.
Find a group to suit your personality and your needs try: www.firstfriday-network.co.uk, www.4networking.co.uk, www.bni-festival.co.uk, www.business-scene.com. There are also several networks targeted at women only such as www.scene4women.co.uk, www.mumpreneuruk.com, www.agoodgossip.co.uk, www.theathenanetwork.com.
This article appeared in the Chichester Chamber newsletter.
http://www.firstfriday-network.co.uk/news/entry/local_networking_with_local_businesses
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