Georgina El Morshdy, freelance copywriter and Editor of the Micro Business Hub highlights the importance of self-education when you are running a micro business.
Jim Rohn said:
"Formal education will make you a living; self-education will make you a fortune".
It’s an important statement for anyone who runs a micro business to bear in mind (that’s anyone who runs a business with 10 employees or less).
That’s because self-education allows you to harness some of the key benefits of being small. For example being micro makes you nimble enough to work flexibly. You can respond quickly to changes in your market or customer feedback. In addition, when you have a good idea, you don’t need to go around the houses to get it implemented. As a result you can stay relevant, innovative and current.
The key with self-education is that it changes your perspective and understanding of what’s possible. As a micro business owner you may be very good at what you do, but running a successful business is a far greater and wider challenge.
You’ve got to stay on top of your admin, market your products and services, deliver on your promises etc. What’s more, you’ve also got to stay ahead of the competition. And because the environment in which we operate is particularly fast-paced, knowledge, ideas and information can help you to stay ahead.
Plus there’s no excuse for NOT learning new stuff. With the availability of quality information in so many different formats, it’s now so easy. You just need to commit the time and discipline.
Here are three of my favourite ways to learn…
Proven self-education techniques to explore
1. Network: In addition to meeting new people and spreading your own message, networking is a powerful self-education tool. Use your 121 interactions and group presentations to glean tips from experts in other specialist fields and then watch your business grow. For example, mix with the right people, ask the right questions and you could discover:
In business you don’t need to be an expert in everything (in fact you shouldn’t try), but staying alert for new ideas which you can either implement yourself, or outsource to a professional could see your business drive forward in leaps and bounds.
2. Read blogs: There are countless business blogs on the Internet awash with free, quality information written by thought leaders. And because articles tend to be relatively short and concise they’re a great way to get new ideas or learn about something new in a bite-sized way. The Micro Business Hub publishes daily articles on all aspects of running a business and is a growing resource for busy business owners who want to succeed.
3. Learn from the masters: The great thing about self-education is that you can create your own curriculum and choose your own teachers. So take a visit to Amazon and see what books and audios take your fancy (I love anything by Dan Kennedy, Jim Rohn as well as specialist copywriting books). Then grab a pen, notepad and some quiet time and immerse yourself in quality ideas and knowledge to help your business thrive.
Self-education is key as it can help your business stay current relevant and innovative. It’s a great survival tool in this competitive, challenging economy because it keeps your creativity fresh and inspired.
What’s your self-learning curriculum? What tips and techniques can you share? What are your favourite business books? Please let me know in the comments below.
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