Top 5 Networking Benefits for Franchisees

• Stuart Russell (FindNetworkingEvents.com)
• Wednesday 16 April 2014

Over the past few years the numbers of people using franchising as a way of starting their own business has grown steadily. The attraction is obvious, a proven business model and a system which, if followed properly, can greatly increase your chances of long term success.

However, as with any business, you will still need to get out there and tell people about your products and services. Networking is great way to achieve this and it’s not just about marketing.

Here's our list of the top 5 benefits of face to face networking for franchisees!

Source of leads and referrals

Business networking events should not be seen as a one-off 'sales' opportunity, networking is about getting to know people over the longer term. As relationships develop and people have need of your product or service the chances are you will be foremost in their mind.

And it's not just about the group members, as long as you maintain a good reputation people will recommend you to others. Word of mouth referrals can be especially powerful if you own a B2C franchise, potentially opening up a huge new network of friends and family to your business.

Sounding board for new ideas

Meeting up with other businesses and potentially other franchisees provides an opportunity to share business concerns or ideas. Some events have dedicated sessions for doing just this in a more structured way. Many events will have speaker slots allowing you to come away with useful hints and tips to implement yourself.

Improves your confidence

When you first start running your franchise it can be daunting to go out and promote yourself. Hiding at home behind your computer screen will do nothing to help this! Over time active networking will help you gain confidence in communicating with others and pitching your business in a supportive environment.

Collaboration opportunities

Attending an event regularly you will get to know and trust the other group members. This can open up collaboration opportunities allowing you to take on bigger clients or perhaps provide the skills that another organisation requires.

Social Benefits

Running a franchise that involves working on your own can be isolating through lack of contact with others. This is especially so if you have been used to the traditional banter that goes along with working in an office environment.

Networking events aren't just about gaining more business, they get you out of your office and can be fun and incredibly motivating too!

If you own a business franchise and you are interested in finding out more about how to use Networking as a way to grow your business then please download our free guide 'A Franchisees Guide to Business Networking'.

www.findnetworkingevents.com/guides/franchisees-guide-to-business-networking/

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