Constant Contact - The Modern Marketers - for Agencies in 2014

Thu 13 February 2014 09:00-15:00

Tamsin Fox-Davies, 02072972383

Dexter House, No.2 Royal Mint Court, Tower Hill , London , EC3N 4QN

Free

Join us on 13th February as our guest for an insightful series of quick fire presentations and discussions. We know the challenges associated with delivering value to your clients, given the pace of change that mobile and social have created.

The question is, how do agencies and brands join the conversation? Join us and understand how to use the most modern tools for agile campaigning as you optimise for a paid, earned and owned model that will wow your clients at every stage.

Tea, coffee and lunch is on us, this will be a great venue to network and mingle with like-minded industry colleagues. We'd be delighted if you would invite a friend to add to the discussion.

Who should attend:

Agency owners & managers

Digital Marketing Specialists

Marketing Consultants & Content marketers

Content & Brand specialists

Forum Sessions:

Managing and monitoring successful email campaigns

Constant Contact - Tamsin Fox-Davies

Email marketing continues to deliver extremely high ROI for your clients. However, email as a medium is changing, and you have to stay ahead of the game.

We'll show you how marketers like you can use email to create and deliver effective campaigns and measure & monitor their results.

You'll be taken through the key selling points for your clients, essentials for mobile, and the latest research findings from Constant Contact.

Smart Content Marketing

gShift - Krista LaRiviere

The lines between paid, owned and earned are quickly vanishing. Brands are now publishers as consumers interact with their web presence from countless devices.

Agencies have an opportunity to take the lead with Mobile Ready Content, as they drive the discoverability of brand content across search and social from any device in the buying cycle.

gShift will share:

Why search behavior is impacting brand discoverability

Using Keyword KlustersTM in the content creation process and the work around on Google's Hummingbird algorithm change

How to use performance metrics to benchmark, measure and report on progress

Why it's not about 'more' content, but 'smarter' content as you optimize your content inventory around audience needs

Designing & deploying winning PPC Optimisation strategies with Acquisio

Acquisio - Laurent Boninfante

Optimisation has always been instrumental to marketers' ability to repeatedly deliver objectives. In an increasing productive driven environment, it is however vital to get it right first time around, learn from past experience and scale effectively. In this session, Laurent Boninfante, Managing Director of Acquisio EMEA will share with you tips and tricks to plan, deploy and measure the success of winning optimisation strategies. Using technology to scale optimisation, we will also review real life case studies showing the DOs and DON'Ts of optimisation.

Your client's social media strategy

Hootsuite - Rylan Holey

The rise of Social Business is seeing Social Media spread across the Enterprise. But does this make it more challenging to show Social Media ROI? We'll show you what you can and should measure, including social media's effects on your onsite conversions, and more importantly how social media contributes to your core business objectives.

Event Organised By

Constant Contact

www.constantcontact.com/uk/local/unitedkingdom/index.jsp

Constant Contact®, Inc. wrote the book on Engagement Marketing™ — the new marketing success formula that helps small organisations create and grow customer relationships in today's socially connected world. Through its unique combination of online marketing tools and free personalised coaching, Constant Contact helps small businesses, associations, and not-for-profits connect and engage with their next great customer, client, or member. Launched in 1998, Constant Contact has long championed the needs of small organisations, providing them with an easy and affordable way to create and build successful, lasting customer relationships.

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